Content creators usually have a following – followers. It is portrayed as a crowd that follow the creator. Within the crowd there is always someone there wanting to use the artist. So they sneak up, steal either their work or even their identity and use to their advantage online. The crowd then starts to follow the faker and push the real artist aside giving the thief more attention because they do not know any better. People are keen to notice artists through their work and not personality, so if someone reports content without permission, the fans most likely will think it’s posted by the original creator and then end up giving support to the thief.
H2020 Research and Innovation Programme: Coordination and Support Action for Social and Mainstream Media Convergence
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